Avantaje de bloggeri
Mai nou de la Britannica, celebra enciclopedie universala. Ceea ce costa 1400 de dolari pe 32 de volume sau abonament de 70 de dolari pe an, poate fi accesat gratuit de bloggeri sau alt tip de publisher.
Pentru a lua parte la acest proiect trebuie sa te inscrii la ei pe site, pui linkul blogului tau, o descriere scurta si ei verifica inregistrarea.
Odata intrat ai acces la toata baza de articole, cam 65.000, dar nu poti da link decat catre un singur articol, vizitatorii neputand intra in alte sectiuni ale enciclopediei fara a avea user.
Membrii inregistrati au acces si la un widget, dar care pana acum am vazut ca ingreuneaza foarte mult incarcarea paginii si deseori se blocheaza in timp ce scroll-ez.
Ce spun cei de la TechCrunch despre Britannica si serviciul, pentru care in mod normal se plateste, lor.
Britannica is doing a lot of things right - a relatively small staff of a hundred or so editors manages 4,000 unpaid (I believe) contributors who are recognized experts in their field. But, like the music labels, they still somehow feel as though people should pay to consume their content. And that means search engines can’t index their content. And that means they don’t exist.
Instead of going free and opening up to all, they’re using the new program to simply price discriminate. Give people who may link to the site free access. Everyone else has to pay. So in effect they’re aiming to be half pregnant - they want the benefits of web linking but don’t want to give up the subscription fees from the fools who continue to pay them.
As an outsider, Britannica’s future is clear. Eventually, and if they don’t go out of business first, they’ll be forced to make all their content freely available on the Internet, and will probably create a wiki-like format that allows user editing. Their differentiating factor from Wikipedia will be that they have experts guiding articles, so they’ll have a claim to be more authoritative. This is, by the way, the business model of Citizendium, created by Wikipedia co-founder Larry Sanger in 2006.
The sooner they do that the more likely they’ll be around for the long term. Perhaps they can even continue to sell those 32 volume sets to a few libraries. But it’s hard to give up that online subscription revenue. When this fails, they’ll try something else.
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